Collaborating with partners to shape & deliver standout Kids’ content.

Close-up of a woman with long blonde hair, blue eyes, and light makeup, wearing a dark sweater, smiling subtly against a plain white background.

Hey! I’m Josie.

Welcome to That’s Canny Creative.
A company founded on passion for Kids content.

I’m an Executive Producer, Creative, Development and Pre-School specialist with experience in commissioning, developing and producing high-impact, award-winning content for major brands and platforms.

With 15+ years experience across British broadcasting and global indie and toy companies, I’m grateful to have had a varied career, including as a Gallery PA, Scheduler, Production Manager, Creative and Development Exec and not forgetting Costume Character, Presenter and Truck Driver… (when the occasions called!)

As a creative leader with a passion for character led and slice of life storytelling, I bring expertise from pitch to delivery of cross-platform content. Connecting creative, commercial and franchise priorities, I have collaborated with partners across the world. I love directing imaginative, diverse teams and forging new creative relationships, helping shape and deliver exciting, authentic, content that resonates, for UK and global audiences.

That’s Canny Creative can provide tailored support for IPs at any stage of their creative journey, whether it’s character and story development, pitch packaging or executive production.

Get in touch
Cartoon family of pigs outdoors with trees and flowers, all smiling.

Shows

Executive Producer

I worked across the major franchise milestones on the current series, including Mummy Pig's pregnancy, Baby Evie's arrival, the modernised family home and George's hearing loss journey. 

Broadcasters: Milkshake! C5/Nick Jr Producers: Hasbro Entertainment/Karrot Animation

Peppa Pig & Peppa Pig Tales

Three animated kids from 'Kiya & the Kimoja Heroes' floating against a bright yellow background with pink and black geometric shapes. The girl in the center is wearing black and pink with two large pink buns. The girl on the left is wearing blue and yellow with a helmet. The boy on the right is playing a guitar and wearing red and orange.

Kiya & the Kimoja Heroes

Development Exec

Diversity, inclusivity, and authenticity were at the forefront of creative on this visually beautiful series, based on three South African friends, who combine their passions into superhero powers.

Broadcasters: Disney Jr/Disney+/ France Televisions Co-producers: Entertainment One, Triggerfish Animation Studios, Frogbox Productions Created by: Marc Dey & Kelly Dillon

A girl with dark hair and brown skin wearing a white and green cap, yellow t-shirt, white jacket, denim shorts, and orange shoes shows two cartoon animals: a pink and purple dog and a gray and purple unicorn with wings, outside a colorful house with a rainbow above the door and trees in the background.

Odd-Paw Vet

Development Exec / Producer

Digital series following Billie the Odd-Paw Vet and her hybrid animal helpers as they explore a world of animals in need of veterinary care.

Broadcaster: Hasbro/YouTube Created by: Patrick Baggata & Emily Mullock

Animated illustration of a diverse group of characters, including a king, queen, soldiers, a pirate, and animals, standing outside a castle gate.

Little Princess

Broadcast Exec

British classic based on the books by Tony Ross, following the daily adventures of the energetic, charming and stubborn 5 year old Princess and her friends and family.

Broadcaster: Milkshake! Channel 5 Producer: Illuminated Film Company

Animated scene featuring colorful fantasy creatures outside a house shaped like a mushroom, with characters including a pink-haired fairy, a green dinosaur-like creature, a small green creature with a beanie, a red-furred squirrel, and an old-fashioned toy tractor.

Digby Dragon

Broadcast Exec

British series based on the books by Sally Hunter. Misadventures of a dragon named Digby and his friends in Applecross Woods. Nature and magic combine to make growing up one long fairy tale!

Broadcaster: Milkshake! C5 /Nick Jr Producer: Blue Zoo Animation

Animated characters in a kitchen, a boy dressed as a chef and a girl, standing behind a stove.

Shane the Chef

Broadcast Exec

Shane the Chef and apprentice daughter Izzy run a busy seaside restaurant, focussing on healthy fresh food.

Broadcaster: Milkshake! Channel 5 Producer: HoHo Entertainment

Animated scene featuring a young girl with braided hair and green eyes, surrounded by colorful flowers and a friendly purple panda, a tiger, and a blue bird.

Wissper

Broadcast Exec

Magical series following 7 year old Wissper who has the ability to talk to animals. She can transport to anywhere in the world to help the animals with their problems.

Broadcaster: Milkshake! Channel 5/m4e Producer: Absolutely Cuckoo/Kelebek Media

Three animated alien characters in colorful space suits in a laboratory, with bubbles floating around.

Floogals

Broadcast Exec

Three Aliens explore the Hooman world, learning about all sorts of things in this CGI/Live Action mixed series.

Broadcaster: Milkshake! Channel 5/Sprout Producer: Nevision/Jellyfish Pictures/Zodiak Kids

EXPERTISE

  • IP Development with Toy, LCP and Brand Potential

  • Global Co-Production Partnerships & Stakeholder Alignment

  • Audience Testing / Market Positioning

  • Content & Talent Sourcing

SERVICES

  • Executive Production & Creative Direction

  • Story & Character Development

  • World Building

  • Design Direction

  • Script and Animation Editorial

  • Casting & Voice Performance Oversight

  • Pitch Creation